There is no shortage of ideas and they proliferate with the ever-increasing number of informational contact points. However, you must be vigilant about which ideas to eliminate from the outset, or you risk going straight to failure.
Considered by some as good news and for others as bad, I’m not going to go out of my way to tell you. Sit down and take a deep breath before you read what follows !
Everybody’s making a mockery of your idea !
The risk of plagiarism is very low because no one will venture on your idea until it has proven itself.
Know that even if your idea is innovative and can solve the problem of millions of people, nothing is a toy ! The whole battle lies in making it known and executing it well.
Every decision you make can cost you dearly, as can the decision to keep your project idea to yourself in complete secrecy.
We will see together the 3 ideas to eliminate from your mind before starting a project.
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Keeping one’s idea in strictest confidence
Here’s one of the ideas to get out of your mind right away. Keeping your idea without telling anyone about it is a bad and often costly decision for all these reasons :
- Your instincts tell you, “Don’t go !“ : From the very beginning you know your idea is of no interest. You don’t want to talk about it for fear of losing your illusions.
- You’re going to come up with a poor product or service :
- Your idea seems solid and could be refined with the feedback of qualified people who support us.
- You are depriving yourself of constructive feedback that could shape your idea and improve it.
- You let someone else do better than you : You probably won’t be the only one with the same idea. Your competitor will have had time to build a team and will go faster in building the project and will be of better quality.
- You are depriving yourself of customer returns : Imagine that you work from your garage in secret on your project for 3 years and that at the end you announce your revolutionary product on the market. You risk completely missing the real needs of your potential customers. You have not involved them beforehand and nobody will look forward to the launch of your product. You will remain at 0 as when you left.
- You risk becoming the pale copy : You leave the opportunity to someone else to be the original instigator of the concept. Imagine after 3 years of research and development, you come out of your bunker to finally realize that your product already exists on the market.
- Fear of facing reality : This is probably the most serious reaction to keep your idea a secret. because you kill your project in the egg until you have confronted the reality on the ground. Your market may not want your product…
It’s only natural to be afraid that someone will steal your idea. You think the first risk is that someone unscrupulous will “cut the grass on your foot“.
The success of your idea lies mainly in its execution. You must be the first to interact with your market to quickly improve your product with the first returns from your paying buyers.
By confronting your product or service with reality, you may be led to realize that unfortunately your idea does not interest anyone !
Your idea lacks realism
Among the ideas to eliminate, the lack of realism you are experiencing may need to be addressed. As a visionary entrepreneur, you may fall victim to your own qualities and fall into the fairly easy trap of “having your head in the clouds“.
As a result, you tend to want to free yourself from the constraints of cost and time, sometimes to the point of forgetting the regulatory constraints in force.
Your beautiful vision can become a hallucination or even a nightmare.
In their book “Rocket Fuel” Gino Wickman and Mark C. Winters defined 2 profiles of entrepreneurs, the integrator and the visionary.
- The visionary frees himself from limitations and big ideas.
- The integrator transforms a vision into a concrete plan of action. He respects deadlines and keeps his head on his shoulders.
The majority of entrepreneurs belong to visionaries. They are capable of spotting opportunities that others do not see. When tamed, this trait of genius is formidable.
If you are a visionary, it may make sense to work with an integrator to get your ideas off the ground.
Your idea has never been exploited. That’s a pretty bad sign
Finally in the ideas to be eliminated, learn to identify the good idea and the bad idea by looking at what has already been done. Many entrepreneurs call themselves “having a revolutionary idea“. But often they don’t know that their idea has been exploited before.
Telling yourself that you’re first is good for your ego and it’s easy to put blinkers on so that you don’t see everyone in front.
If you do a little research, you’ll probably come up with one of these explanations :
- A similar solution already exists on the market and has been a hit : It’s great news to see one or more competitors who have been successful. This tells you that there is a market for your service or product in your market. You have the opportunity to take your place while differentiating yourself from other competitors.
- A similar solution already exists on the market but has not worked : You realize that several companies have tried and that each time the conclusion is always the same, they have all failed… At this point, you have to question your project. Ask yourself the right question: “Where other equally brilliant and motivated people have failed, what structural factors guarantee that your project will work ?”
- No solution already exists and no one has ever proposed a solution to the problem you have identified : Your search may be unsuccessful because you don’t know the words your potential customers actually use. The most likely explanations are that :
- You suffer from expert syndrome.
- The need does not exist at all.
You no longer have an excuse(s) for not falling into these traps that often affect beginning entrepreneurs. You now know the 3 ideas to eliminate right from the start in order to get your project off to a flying start 😉
To go further…
Sébastien Night In : Profession : entrepreneur libre [Online] Paper book format available in French on : < https://amzn.to/2UWbDMp >